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The value of contingency planning and a plan b mentality becomes more apparent whenever there is a crisis that could have been prevented. Cecilie arcurs/getty images a marketing plan is a roadmap for introducing and. Every business needs a business plan that maps out the process of identifying the target market, attracting interest, gaining customers and retaining them for future sales. A marketing plan is part of a company's overall business plan because effective m. Find out here, in the first section of our comprehensive guide to creating a marketing plan.
Learn about how it can help your business.
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